Monday, July 13, 2020

finance

Stratgy

Amazon, BA, Manchester United: Everything that matters this morning

British Airways may permanently shut Gatwick base British Airways may not reopen its base at Gatwick Airport, which has been shut temporarily since the end...

Meatless Farm turns to TV as it looks to boost growth

Meatless Farm is launching its first nationwide TV ad as it kickstarts its long-term plan for growth. The company, which manufacturers meat-free products such as...

Kraft Heinz, diversity, broken programmatic supply chains: 5 things that mattered this week and...

Where is half the money going? A new study by ISBA reveals half of the money advertisers invest in programmatic advertising never reaches online publishers...

Just 7% of brands ‘seize the opportunity’ to invest more in marketing during Covid-19

Just 7% of UK marketers say their brands are taking a strategic approach to invest more in marketing during the coronavirus pandemic, with the...

Marketers make ‘radical’ changes to customer journeys amid pandemic

Aside from sparking major changes to daily life in the UK, the coronavirus crisis is having a significant impact on customer journeys. Over half of...